Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.
- Kotler
Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably.
- The Chartered Institute of Marketing (CIM)
The right product, in the right place, at the right time, at the right price.
- Adcock
Marketing is essentially about marshalling the resources of an organization so that they meet the changing needs of the customer on whom the organization depends.
- Palmer
Marketing is the process whereby society, to supply its consumption needs, evolves distributive systems composed of participants, who, interacting under constraints - technical (economic) and ethical (social) - create the transactions or flows which resolve market separations and result in exchange and consumption.
- Bartles
Marketing is not only much broader than selling, it is not a specialized activity at all It encompasses the entire business. It is the whole business seen from the point of view of the final result, that is, from the customer's point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise.
- Drucker
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