Recent Entries
Product Development
What is Product Development? Product development is the process of designing, creating, and marketing an idea or product. The product can either be on... read more
Product positioning
Positioning: Although there are different definitions of Positioning, probably the most common is: "A product's position is how potential buyers see ... read more
Target Market Strategies for positioning - Differentiated - Undifferentiated - Concentrated/Niche
Target Market Strategies for positioning After the organization has selected its target market, the next stage is to decide how it wants to position ... read more
Don't quit "POEM"
When things go wrong, as they sometimes will, When the road you're trudging seems all uphill, When the funds are low and the debts are high, And you w... read more
Marketing Research
Marketing Research Managers need information in order to introduce products and services that create value in the mind of the customer. But the perce... read more
Target Marketing
Target Marketing Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key se... read more
Marketing Segmentation - Approaches - Benefits
Marketing Segmentation Market segmentation is the identification of portions of the market that are different from one another. Segmentation allows t... read more
Five DO's and Five DON'Ts [Strategic Thinking]
THE FIVE DO’S Strategic Tip #1: DO commit to and act as a leader. Be proactive and seize the opportunity to step forward and lead. Strateg... read more
INSPIRATIONAL LEADERSHIP [TEN ROLES]
1. Provide an inspiring vision and strategic alignment, launch a crusade As a leader, you must envision the future, passionately believe that you can... read more
Enhance business by using Search Engine Optimization for your website
Search Engine Optimization -- What is it? Optimizing your website so you will obtain a high search engine results position is what SEO Techniques is ... read more
