INTERNET MARKETING - [Presentation Outline]

Presented by:

Muhammad Imran Khan   &   Shoaib

 

Glorified are You, we have no knowledge except what You have taught us. Verily it is You, the All-Knower, All Vise.” (Al-Bakra)

Internet Marketing
                                                                What, Why & How                                       

 

Introduction:

n Online Marketing/Internet Marketing

n E-Mail Marketing
n Website Marketing
n Viral Marketing
n Link Exchanges
n Web Directories
n SEO (Search Engine Optimization)

 

Importance

n Internet users are growing rapidly
n Internet – not just a medium, a life now
n Online sales are increasing day by day
n Usage of Internet for multiple purposes is on the rise
n Cost Effective and Enduring Marketing Strategy

 

Internet Users Chart

 

Types of Internet Marketing

n Unpaid Internet Marketing
n Paid Internet Marketing

 

Unpaid Internet Marketing

n Text Content
n White Papers, Press Releases, News
n Blogs
n Videos
n Podcasts
n Reviews
n Listings
n SEO – Search Engine Optimization (Organic)

 

Paid Internet Marketing

n Pay per click ads
                           (e.g. Google Adwords)
n Banner advertisement
n Paid reviews
n Paid listings
n Paid multimedia including audio/video
n SEO – Search Engine Optimization (Inorganic)

 

Internet Marketing Strategies

n Effective design, development and web promotion plan
n Get listed in major search engines
n Optimize your web according to SEO rules
n Publish Articles related to your product
n Write and publish online press releases
n Blog and interact with your visitors

 

Basic steps for enhancing SEO

n On-Page Steps
n Off-Page Steps

 

On-Page Steps

n Identification of key words
n Content Optimization with respect to key words
n Optimization of meta tags
n Optimization of Images
n Exclude non friendly items from the design
n Inclusion of robots.txt
n Inclusion of Google sitemap.xml
n Improvement in navigation and inter linking of website

 

Off-Page Steps

n Listing in directories
n Listing in forums and blogs relevant to the subject of landing page
n Submissions at various portals
n Enhancement of back links

 

The main theme

n Direct customer relationship
n To gain maximum attention of potential customers
n Convince them that our services are the best
n Convert potential customers to generated sale

 

Persuasion

n Like other marketing methods, persuasion is also important in online marketing
n Convince the potential customers
n Persuasive content (website copy)
n Persuasive contact method
n Persuasive email communication

 

Conversion

n Converting the potential customers into customers
n Conversion – ultimate goal of a website
n Conversion through persuasion
n Conversion depends largely on SEO and content

 

Benefits of Internet Marketing

n Make money by internet marketing
n Save money by internet marketing

 

Make Money

n Selling your products/services via internet
n Have other retailers sell their products/services, earn commissions
n Pay-per-use
n Subscriptions
n Sell advertising on your website
n Your site needs to
n Attract lots of unique visitors
n For long periods of time:  “stickiness”

 

Save Money

n Online publishing
n Electronic Distribution
n Virtual Problem Solving
n FAQ
n E-mail auto responders
n Customers help each other
n Customer Support

 

Conclusion

n Inexpensive marketing technique
n Vast exposure in less time
n World wide potential customers
n 24/7 online presence

 

QUESTIONS…?